How a Cherry Hill Pool Company Stopped Missing Summer Leads

The Summer Rush Problem

Running a pool company in South Jersey means dealing with extreme seasonality. From Memorial Day to Labor Day, the phone doesn't stop. The rest of the year? Crickets.

Tom and Lisa run Aqua Pro Pools in Cherry Hill. They serve Camden County and surrounding areas—Haddonfield, Voorhees, Moorestown, Marlton. When summer hits, they're slammed.

"June is insane," Lisa told me. "We'd get 40-50 calls a day. Tom's in pools, I'm doing estimates, and calls just go to voicemail. We'd call back at 8pm and hear 'Oh, we already hired someone.'"

They estimated they were missing 30-40% of summer leads. At $2,000+ per seasonal contract, that's a lot of money walking out the door.

The Breaking Point

Last May, Lisa tracked their missed opportunities for one week:

• 187 incoming calls
• 71 missed calls (38%)
• 23 voicemails left
• 12 customers reached on callback
• Only 8 converted to jobs

They were losing 63 potential customers in a single week. At their average contract value, that's potentially $126,000 in lost revenue—in one week.

"We knew we needed help," Tom said. "But hiring seasonal staff is a nightmare. They need training, they don't know pools, and they're gone by September."

The Automation Solution

We built a complete lead capture and management system for Aqua Pro:

AI Phone Answering

• Answers every call instantly
• Qualifies leads (pool type, service needed, location)
• Books estimate appointments automatically
• Texts Tom for emergencies (green pool, equipment failures)

Automated Follow-Up

• Sends estimate confirmations immediately
• Follows up at Day 2, Day 5, and Day 10
• Includes photos and pricing in a professional format
• Tracks which leads need attention

Customer Communication

• Automated "we're on our way" texts
• Service completion summaries
• Review requests after first service
• Seasonal reminders for openings/closings

The Summer 2025 Results

They added $52,000 in summer revenue while cutting admin time by 68%.

The Secret: Speed to Lead

In pool service, the first company to respond usually wins. South Jersey homeowners aren't waiting around—they want their pool ready for the weekend.

Before automation, Aqua Pro's average response time was 4-6 hours. After? Under 30 seconds.

"We had a customer in Haddonfield tell us she called three companies," Lisa said. "We were the only ones who answered. That's a $3,200 annual contract we would have lost."

What We Built

Custom AI training: The AI knows pool terminology. It asks about salt vs. chlorine, in-ground vs. above-ground, and whether the pool has been opened yet. This makes customers feel like they're talking to a pool expert.

South Jersey optimization: The AI understands the service area. It knows Moorestown is a 15-minute drive but Medford Lakes is 30 minutes. It books estimates efficiently.

Seasonal intelligence: The system ramps up capacity in spring and winds down in fall. It promotes opening services in April and closing services in September automatically.

The Investment

Aqua Pro's costs:

• Initial setup: $3,500
• Monthly (peak season): ~$350
• Monthly (off-season): ~$75

Their return:

• Additional summer revenue: $52,000
• Time saved: 17 hours/week × 16 weeks = 272 hours
• At $50/hour, that's $13,600 in labor savings

Total first-year ROI: 1,400%

For Pool Companies in South Jersey

If you're running a pool service company in Cherry Hill, Voorhees, Haddonfield, or anywhere in Camden County, summer is your make-or-break season.

Every missed call in June is a customer who signs with someone else—for the whole season.

Get a free AI audit to see how many leads you're missing and build a plan to capture them all next summer.