Best CRM for Pool Service Companies in 2026

Why Pool Service Companies Need a CRM

Running a pool service business without a CRM is like cleaning pools without a test kit—you're guessing when you should be measuring.

A good CRM helps you:

• Track every customer and their pool details
• Schedule and optimize routes
• Send automated billing and reminders
• Log chemical readings and service history
• Capture new leads and convert them to customers

But most CRMs aren't built for pool service. They're designed for sales teams or generic "field service"—not the specific needs of route-based pool maintenance.

The Top CRM Options for Pool Service

1. GoHighLevel (Our Recommendation)

Best for: Pool service companies that want an all-in-one solution

Price: $297-497/month

GoHighLevel combines CRM, marketing automation, and communication tools. It's not pool-specific, but it's highly customizable and works great for service businesses.

Pros:

• All-in-one (CRM + email + SMS + calendar + website)
• Powerful automation capabilities
• White-label option for your branding
• Great mobile app

Cons:

• Learning curve for setup
• Not pool-specific (needs customization)

2. Skimmer

Best for: Pool-only companies that want simplicity

Price: $49-149/month

Skimmer is built specifically for pool service. It has chemical tracking, route optimization, and customer portals built in.

Pros:

• Pool-specific features out of the box
• Easy to learn
• Good route optimization
• Customer portal included

Cons:

• Limited marketing automation
• Smaller company (less development resources)

3. ServiceTitan

Best for: Large pool service operations

Price: Custom pricing (typically $250+/month per tech)

ServiceTitan is the enterprise choice. Powerful but expensive and complex.

Pros:

• Extremely powerful
• Great reporting
• Good integrations

Cons:

• Expensive
• Overkill for small operations
• Long implementation time

What We Recommend

For most pool service companies, we recommend GoHighLevel with custom setup for your business. Here's why:

1. It grows with you - Simple to start, powerful as you scale
2. Marketing built in - Send automated review requests, follow-ups, and promotions
3. AI integration - Easily connects with AI phone answering and automation tools
4. Cost-effective - One platform instead of 5 different tools

We set up GoHighLevel for pool service companies with:

• Custom pipelines for leads and customers
• Route optimization integration
• Automated billing and payment collection
• Chemical log tracking
• Customer portal for service history

Getting Started

Want to see which CRM makes sense for your pool service business? Get a free AI audit and we'll analyze your operations and recommend the right solution.